Amutiya Mission


  • To protect our world,
  • To bring added values to the domestic & global economy,
  • To make contribution to the social and economical improvement by obligating legal requirements,
  • To universalize the personal care,
  • To meet the women from all around the world with different, reliable colored cosmetic products with our innovative R&D approach and affordable products with reasonable pricing policy,
  • To produce high quality products by using modern and high technology and meet the expectations with a customer oriented approach,
  • To carry product variability and quality to the top levels by following fashion trends and consumer tendencies,
  • To guarantee the continuity and maintainability of the AMUTIYA brand,
  • To use resources effectively and efficiently by highly dedicated and confident work,
  • To respect the ethical values and raising the level of qualification of our employees with learning organization structure,
  • To measure, evaluate and continuously improve ,
  • To be the first and best brand in change and innovation.